TALKABLE VEGETABLES

It's an promotional tool using fresh and unique technology.
By touching the vegetable, it starts to talk an PR about itself by the farmer's voice.

ADVERTISER

HUG MART

STAFF

Executive Creative Director
Kazuhiro Suda,HAKUHODO INC.
Executive Creative Director
Airo Takanohashi,HAKUHODO INC.
Creative Director
Takahiro Eguchi,HAKUHODO INC.
Creative Director
Shinichiro Nagaoka,HOKKAIDO HAKUHODO INC.
Creative Director
Jyuntaro Mochizuki,HAKUHODO I-STUDIO
Copywriter
Masako Shimizu,HAKUHODO INC.
Copywriter
Kei Nakamura,HAKUHODO INC.
Art Director
Keita Kojima,HAKUHODO INC.
Illustrator
NAO YOSHIOKA,HAKUHODO INC.
Agency Producer
YUKA MATSUE,HOKKAIDO HAKUHODO INC.
Programmer
TATUYA KIDA,HAKUHODO I-STUDIO
Programmer
AKIHIRO CHAYA,HAKUHODO I-STUDIO
Programmer
YUTO KUMON,HAKUHODO I-STUDIO
Computer Artist
JUNPEI KAWASAKI,HAKUHODO I-STUDIO
Production Producer
Takehito Shina,CRAY INC.
Production Manager
Koki Yamaguchi,CRAY INC.
Editor
Tomohiro Matsumoto,ROOT/WORKS INC.
Project Curator
Masateru Kametani,HAKUHODO INC.

AWARD

ACC CM FESTIVAL 2015

  • ACC Local Finalist

Spikes Asia 2015

  • 【Media/Use of Ambient Media: Small Scale】  <Bronze>
  • 【Media/Fast Moving Consumer Goods】  <Bronze>
  • 【PR/Events & Experiential (incl. stunts)】  <Bronze>
  • 【Direct/Targeted Ambient Media: Small Scale】  <Shortlist>

ADSTARS 2015

  • 【Interactive/Interactive Craft】  <Bronze>
  • 【Interactive/Product & Service (Games/Branded) 】  <Bronze>

Asia Pacific Advertising Festival 2015

  • 【OUTDOOR/POINT OF PURCHASE (POP) DISPLAY】 <Gold>
  • 【INTERACTIVE/BEST USE OF OUTDOOR DIGITAL TECHNOLOGY】 <Bronze>