PANICOUPON

It' an apps that changes "landscape" to a totally new "selling place."
By reading rice art like a QR code, it enables to by rice directly from the rice field.

ADVERTISER

Culture Convenience Club Co., Ltd. / TSUTAYA

STAFF

Executive Creative Director
Kazuhiro Suda,HAKUHODO INC.
Executive Creative Director
Airo Takanohashi,HAKUHODO INC.
Creative Director
Takahiro Eguchi,HAKUHODO INC.
Copywriter
Masako Shimizu,HAKUHODO INC.
Copywriter
Kei Nakamura,HAKUHODO INC.
Art Director
Keita Kojima,HAKUHODO INC.
Project Curator
Masateru Kametani,HAKUHODO INC.
Creative Director
SHINICHIRO INABA,IMJ
Technical Director
TAKUYA SATO,IMJ
Technical Director
TOMOSHI ARAI,IMJ
Designer
YURI NAGANO,IMJ
Art Director
KOJI GOTO,IMJ
PR
KOJIRO FUKUSHI,IMJ
Production Producer
TAKESHI ANZAI,CRAY
Production Manager
TAKAAKI MIYAZAWA,CRAY
Director
SATOSHI TANAKA,CRAY
Technical Advisor
DAISUKE MAEDA,MCRAY
Editor
TOMOYUKI TANAKA,MCRAY
Sound Design Arrangement
MUNEAKI SHIBUYA,MCRAY
Editor
AYA HIRAGA,MCRAY

AWARD

ACC CM FESTIVAL 2015

  • 【ACC Interactive】 <Finalist>

Spikes Asia 2015

  • 【Direct/Use of Other Digital Solutions in a Direct Marketing Campaign 】  <Gold>
  • 【Media/Use of Events and Stunts 】  <Silver>
  • 【Outdoor/Interactive outdoor experiences 】 <Bronze>
  • 【PR/Events & Experiential (incl. stunts)】  <Shortlist>
  • 【Branded Content & Entertainment/Branded Live Experience】   <Shortlist>

ADSTARS 2015

  • 【Interactive/Interactive Craft 】 <Bronze>
  • 【Interactive/Other Interactive Works (Games/Branded) 】  <Bronze>

The One Show 2015

  • 【Direct Marketing/Ambient Media】 <Silver>

Asia Pacific Advertising Festival 2015

  • 【PROMO/BEST USE OF GAMES, INCL. SWEEPSTAKES, CONTESTS, PRIZE-DRAWS】<Silver>